---
title: 360 deal: what it means and what it does to the money
publisher: RapCanon
canonical: https://rapcanon.com/glossary/360-deal/
license: CC-BY-4.0
retrieved: 2026-08-12
---

> A 360 deal is a recording agreement in which the label takes a percentage of income streams beyond recorded music, such as touring, merchandise, endorsements and publishing.

Glossary · Economics

 
# 360 deal

 
also filed under: multiple rights deal, ancillary rights deal

 
 

 
 A 360 deal is a recording agreement in which the label takes a percentage of income streams beyond recorded music, such as touring, merchandise, endorsements and publishing. 

 
## The mechanism

 
Traditional recording agreements participate only in recorded-music revenue. A 360 deal extends participation across the artist's other income, on the argument that label investment builds the whole career rather than only the records.

 
## A worked example

 An artist whose records under-earn but whose touring is profitable can find the touring income participating in a recording deficit, where the agreement also permits cross-collateralisation. 

 
## What it is confused with

 - Cross-collateralisation A 360 deal defines which income the label shares in. Cross-collateralisation defines whether a deficit in one area can be recovered from another.
- Recoupment One is scope of participation, the other is the mechanism of repayment.
 

 
## Why it matters

 
It changes what the label is entitled to from activity it may not have funded, and combined with cross-collateralisation it widens the pool a recording deficit can consume.

 
Sources: US Copyright Office
 This entry is part of an open dataset published under CC-BY 4.0. Reuse it, including commercially, with attribution.
 Related: Recoupment · Black box royalties · Cross-collateralisation

---

## How to cite this page

**APA**
RapCanon. (2026). 360 deal: what it means and what it does to the money. Retrieved from https://rapcanon.com/glossary/360-deal/

**BibTeX**
```bibtex
@misc{rapcanon-glossary-360-deal,
  title  = {360 deal: what it means and what it does to the money},
  author = {{RapCanon}},
  year   = {2026},
  url    = {https://rapcanon.com/glossary/360-deal/},
  note   = {Accessed: 2026-08-12}
}
```

**Wikipedia**
```
{{cite web |title=360 deal: what it means and what it does to the money |url=https://rapcanon.com/glossary/360-deal/ |publisher=RapCanon |access-date=2026-08-12}}
```

Licensed CC-BY 4.0. Reuse it, including commercially, with attribution and a link back.
Canonical HTML: https://rapcanon.com/glossary/360-deal/